How every stitch is placed by hand

Behind every SAEBA piece is a process most people never see. Before any garment ships, it spends hours under a needle — not a machine, a human being making deliberate choices about thread tension, density, and direction.

We source our blanks from three mills. The embroidery happens in a small workshop where the same people who design the motifs are the ones stitching them. There is no separation between concept and craft.

A single hoodie takes between 8 and 14 hours of embroidery work depending on the complexity of the design. That is why we cap every run at 80 units. It is not a marketing decision — it is a physical constraint.

The thread we use is mercerized cotton, which gives the finished embroidery a subtle sheen without looking cheap. The density is calibrated so the garment drapes correctly even after hundreds of washes.

We will never speed this up. The slowness is the point.